1. Talent
Regarding what the article states about talent, Nicholas Alexander has not effectively had his big break but is spending a lot of his time working on his music video and creating exposure and an identity for himself. It also mentions that an up and coming artist should primarily focus on harnessing their own talents and constantly refining them instead of focusing on a big break. It goes onto say that talent is one of the most important things as it will in itself cause a big break if the talent is strong enough.
Regarding how this links into Nicholas Alexander, he hasn't really been following this advice due to massive focus on creating his music video, so this is something that is in his radar for improvement.
2. Product
This is what Nicholas Alexander is currently excelling on, as it states that one of the major challenges that an unsigned artist faces is getting a product out there, and with the music video Nicholas creating he is already succeeding in this regard. It also states about the ease of creating your own website, social media presence and fanbase without the help of the multinational record conglomerates that charge a fortune, which is something that Nicholas Alexander has benefited from hugely.
3. Placement
This segment of the article identifies the various vehicles that Nicholas Alexander could use in order to get his work established and recognised, It mentions some examples such as:
Finally it also mentions how nowadays an artists creates his big break, and doesn't wait for it due the availability of vehicles for recognition.
4. Promotion
This segment of the article states the importance of gaining a fanbase and following by promoting oneself independently. This is easier than ever nowadays with the internet and the huge popularity of social media.