1. Do not
follow normal narrative structure, as they are essentially an advertisement.
2. Thoughts beats, video events synchronise with
the song. “Seeing the sound.” Also emphasise the narrative within the video and
give the artist a distinguishable identity.
3. They
illustrate, amplify or contradict the lyrics.
4. Genre-related
iconography – e.g. gangster rap and low riders.
5. Multiple
close ups of the main artist or vocalist, i.e ‘star image’
6. Voyeurism
is a major part – watching other people to lure an audience (especially with
females)
7. Intertextual
references to other media texts, i.e Beat It and Westside Story.
Technical aspects:
Camera
Sound
Mise En Scene
Editing