The Official Video

Goodwin's theory in practice

 

 
Britney Spears - Toxic
 
  • - This video does not follow a narrative structure, a convention of a music video relative to Goodwin's theory.
  • - There are multiple uses of close ups of the star, creating a distinguishable star image to make her recognisable all over the world.
  • Voyeurism is used massively in the music video, with multiple shots of Britney's upper body and behind.
  • Thought beats are also used, with shots changed in time with the sounds.
 
Coldplay - Viva La Vida
 

 
  • Again, like Toxic, the music video does not follow any sort of narrative but instead simply focuses on the star, creating image (again like toxic).
  • The video focuses solely on the lead singer, with only very few shots focusing on other members of the band or other aspects of the music video, yet again fuelling the star image that most videos strive to create.
  • As the band are male, there is no voyeurism used at all.
  • Thought beats are used to an extent, but not as much as toxic.
TEMPZ - Next Hype
 

 
  • This video is a mixture between narrative and star image, with the first half of the video being totally narrative based with no music, and the other half being of close ups shots of TEMPZ (female gaze) and narrative segment of TEMPZ smashing things up in time with the music.
  • There is a huge relationship with the video and the lyrics, with TEMPZ actually smashing the things he mentions in the song in the video.
  • A limited use of voyeurism consisting of shots of his upper body.