The Official Video

The Digipak Journey - From the drawing board onwards



This photobucket album demonstrates the overall progression of the digipak compiled into one easy to access place. From looking through all of the different drafts and plans, one can see the development and the thought that went into it firsthand.

The initial sketch and the CD cover draft emphasised silhouettes to establish Nicholas Alexander's identity. Originally we thought we could get away with this and enforce the identity through other means, but looking through our initial album research we eventually decided this was a rather foolish idea. For a solo artist's debut album, being recognised is a massive aspect of achieving success which a memorable image on almost all of the merchandise.

The second drafts benefited not only from this realisation of identity but also some our original footage from our first shoot. We gathered footage and both photos that day which as one can easily point out, was used to create the second drafts. They also firmly embedded the watery blue colour scheme which found its way into the finished video and the website which personally was a huge success for me as it established a recurring and consistent theme for Nicholas Alexander. However these photos were overall not very professional looking despite being massively better than our very first photos.

The final drafts and complete digipak were the result of our concept footage filming, in which we we gathered some brilliant location shots along with some amazing, almost unbelievable, lighting which we used to its full potential. The photos we took that day included the final album cover (Nick on the bridge) which turned out to be leaps and bounds in quality beyond the previous album cover which was a huge success. Many other location shots found their way into the final digipak and increased the quality massively.

It was very humbling comparing our initial ideas and drafts with the final product, the learning experience and journey was massive throughout the three months and developments and was very enlightening in terms of creating a realistic and believable artist.