Audiences
How do you consume music? I usually listen to music throughout the evening when I get home from school to simply chill out. I have my record player set up in my room to listen to some the older music I have and my computer to listen to more contemporary tracks/discover new music.
Usually in my bedroom, as my music set up is there.
I often play vinyl with my brother as he has a huge record collection (a lot bigger than mine) and we often share records, so it is shared experience.
Either vinyl or the computer and I listen to it while playing games or just when I'm chilling out.
As I stated earlier, music simply has to relax me while I'm listening to it. That is really the only things that matters to me personally when listening to music.
USES AND GRATIFICATIONS THEORY
Usually in my bedroom, as my music set up is there.
I often play vinyl with my brother as he has a huge record collection (a lot bigger than mine) and we often share records, so it is shared experience.
Either vinyl or the computer and I listen to it while playing games or just when I'm chilling out.
As I stated earlier, music simply has to relax me while I'm listening to it. That is really the only things that matters to me personally when listening to music.
USES AND GRATIFICATIONS THEORY
Personal Identification - Probably a bit of Green Day's American Idiot (especially when I was younger.)
Information - Grandmaster Flash - The Message taught me about the struggles that black people still face in America, as it is a socially conscious track.
Entertainment - Rihanna and her dance moves are relatively entertaining.
Social Interaction - Yeah Yeah Yeah - Heads Will Roll is a party track that all my friends enjoy.
escapism
Green Day - Homecoming
create mood - Probably abit of Frank Ocean
create mood - Probably abit of Frank Ocean
cheer you up - Bizz Nizz, Don't Miss the Partyline
get you in the mood to go out - Some Progressive House mixes most likely.
add atmosphere to a gathering - Some more mainstream dance tracks, courtesy of Cook.
help you sleep - Some deeper, more acid house from the late 80s/early 90s most likely.
distraction - Some classic rock which I find extremely catchy and easily stops me from anything I'm doing. Bon Jovi for example.
companionship - usually music from BBC Radio 2, as that's the favoured driving radio station,
get you in the mood to go out - Some Progressive House mixes most likely.
add atmosphere to a gathering - Some more mainstream dance tracks, courtesy of Cook.
help you sleep - Some deeper, more acid house from the late 80s/early 90s most likely.
distraction - Some classic rock which I find extremely catchy and easily stops me from anything I'm doing. Bon Jovi for example.
companionship - usually music from BBC Radio 2, as that's the favoured driving radio station,
Examples of different techniques
Voyeurism
This video is an obvious example of voyeurism, as viewers are essentially forced to look at the female's behind and breasts constantly. These often take up an entire shot of the video.
Exhibitionism
This video shows a messed up individual who constantlys vandalises places, has sex often and parties too hard. This attracts a lot of attention as presents such a powerful image.
Male Gaze
This video shows Nicki Minaj flogging her large behind constantly for the pleasure of male viewers, an obvious example of the male gaze.
Female Gaze
Multiple shots of this video are simply shots of the members toned bodies, something that females would obviously be attracted to.
Homosexuality
The main premise of this video is a same sex marriage, an obvious form of homosexuality.
Strong Dominant Female
This video demonstrates of the female as a gender and not only just Beyonce, a huge example of strong dominant females.
Goodwin's theory in practice
Britney Spears - Toxic
- - This video does not follow a narrative structure, a convention of a music video relative to Goodwin's theory.
- - There are multiple uses of close ups of the star, creating a distinguishable star image to make her recognisable all over the world.
- Voyeurism is used massively in the music video, with multiple shots of Britney's upper body and behind.
- Thought beats are also used, with shots changed in time with the sounds.
Coldplay - Viva La Vida
- Again, like Toxic, the music video does not follow any sort of narrative but instead simply focuses on the star, creating image (again like toxic).
- The video focuses solely on the lead singer, with only very few shots focusing on other members of the band or other aspects of the music video, yet again fuelling the star image that most videos strive to create.
- As the band are male, there is no voyeurism used at all.
- Thought beats are used to an extent, but not as much as toxic.
TEMPZ - Next Hype
- This video is a mixture between narrative and star image, with the first half of the video being totally narrative based with no music, and the other half being of close ups shots of TEMPZ (female gaze) and narrative segment of TEMPZ smashing things up in time with the music.
- There is a huge relationship with the video and the lyrics, with TEMPZ actually smashing the things he mentions in the song in the video.
- A limited use of voyeurism consisting of shots of his upper body.
2 Chainz - Birthday Song, the sexualisation of the woman.
This video utilises the sexualisation of women extremely, using a multitude of techniques such as voyeurism to present women merely as objects and not as people. For example the tracking shot of Kanye entering the party on his bike surrounding by attractive, partially clothed women who are simply following him show their inferiority and Kanye's dominance. Another example of voyeurism is the fifteen second tracking shot of a woman's behind, focusing entirely on it and allowing for nothing else for the viewer to notice and look at, essentially forcing it on the viewer.
There is also a medium shot of four women simultaneously lap-dancing four well-dressed men, again presenting the male dominance and knowledge over the women, who only serve to pleasure the males. There are also many fragmented shots purely of the female body parts and not of their faces, reinforcing them as objects and not as people.
Relationship between videos and lyrics: No Rest - Dry the River
What do you visualise? How do you picture the music video?
I personally didn't visualise what the song intended and instead pictured a man's descent into turmoil after losing his job. I sensed anger in my first impression also, which relates to my visualisation.
What images are conjured up in your mind when you hear the song?
Images of destruction and sadness spring to mind the most.
Intertextuality, voyeurism, performance, narrative, abstract? A combination?
Mainly a mixture of a gritty performance of a narrative of the man telling his story of his fall from grace.
What did others say about their ideas for a music video? Which did you like the best?
One unique idea was the one about a roman peasant searching for gold to give to his lover. Another one was simply a man walking down the street with his limbs falling off one by one.
Andrew Goodwin Theory
1. Do not
follow normal narrative structure, as they are essentially an advertisement.
2. Thoughts beats, video events synchronise with
the song. “Seeing the sound.” Also emphasise the narrative within the video and
give the artist a distinguishable identity.
3. They
illustrate, amplify or contradict the lyrics.
4. Genre-related
iconography – e.g. gangster rap and low riders.
5. Multiple
close ups of the main artist or vocalist, i.e ‘star image’
6. Voyeurism
is a major part – watching other people to lure an audience (especially with
females)
7. Intertextual
references to other media texts, i.e Beat It and Westside Story.
Technical aspects:
Camera
Sound
Mise En Scene
Editing
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