Bastille - Of The Night
What it does well
One of the best qualities of this video is the editing, as it utilises Andrew Goodwin's theory in regards to syncing the video and the music. That is constant throughout the entire video which is somewhat hard to produce. Also the shots are very interesting and dynamic and definitely rival the editing as the video's best quality. The use of the relatively dull theme could be regarding as a drawback of the video, but personally the sombre aura of the song fits in extremely well with the wet, winter theme. The subtle nature of the narrative is also commendable.
Drawbacks
The major drawback of this video is the lack of lip-syncing, as the structure of the video easily allows for it to be possible as there are multiple shots of the main characters face walking in front of the camera. This lack of lip-syncing makes the video rather boring. If it was a part of the video it would easily be an A-grade piece of work, but at its current state it's a solid B.
Macklemore - Can't Hold Us
What it does well
This video has all the elements of a nearly perfect music video. The overall style fits with the fast paced nature and somewhat laid back sense of song. The cartoony aspect goes really well also and is the best nature of the video, as the old-fashioned robbers contrast very well with the modern rapper and gives it a very entertaining and comedic edge. The fast flows of Macklemore were also lip-synced extremely well as it is evidently challenging to not only speak that fast, but to sync it correctly too is nothing short of amazing.
Drawbacks
There are very few drawbacks to speak of in this music video. There could have been a little more lip-syncing as most of it is choreographed performance but the speed of the song (as stated) is challenging to max so the lack of it can be accepted.